Global GreenTag International Product Certifications Gain Formal Recognition by Green Key for Global Hospitality and Tourism Sector
Recognition of Global GreenTagCert™ GreenRate™ and LCARate™ certifications expands opportunities for manufacturers and suppliers of independently certified sustainable products across international hospitality and tourism markets.
Global GreenTag International has announced the formal recognition of selected Global GreenTagCert™ product certifications by Green Key, the internationally recognised sustainability certification programme for the hospitality and tourism industry, operated by the Foundation for Environmental Education (FEE).
Following an independent label review completed in September 2026, Green Key has formally accepted specified Global GreenTag GreenRate™ and LCARate™ product certifications as eligible multi-criteria ecolabel evidence across six Green Key sustainability criteria covering textiles, cleaning products, dishwashing detergents, laundry detergents, cosmetics, and refurbishment and construction materials.
The recognition represents a valuable development for manufacturers and suppliers seeking to expand their presence in international hospitality and tourism supply chains, providing an additional pathway for independently certified products to support Green Key-certified establishments in demonstrating conformity with relevant sustainable procurement and product selection requirements.
Operating in more than 90 countries, Green Key has certified over 9,000 hotels and other tourism establishments worldwide, including accommodation providers, conference centres, restaurants and tourist attractions. The program has recently reinforced its commitment to developing its certification scheme to align with the EU's Empowering Consumers for the Green Transition Directive, which introduces stronger protections against misleading environmental claims. Green Key has worked to ensure that its criteria, certification processes, and policies are aligned with these new requirements.
Global GreenTag Certifications Recognised by Green Key
The formal review confirms the following product certification pathways and levels are accepted within the relevant Green Key criteria:
1. Cleaning Products, Dishwashing and Laundry Detergents
Relevant Green Key Criteria:
- 6.23 — Routine Cleaning Products
- 6.26 — Dishwashing Detergents and Rinsing Agents
- 6.27 — Laundry Detergents
Accepted certification: Global GreenTagCert™ LCARate-CP, assessed under the Global GreenTag Cleaning Product Standard v1.2.
Recognised levels: Bronze, Silver, Gold and Platinum.
2. Personal Care and Cosmetic Products
Relevant Green Key Criterion:
- 6.29 — Cosmetic Products
Accepted certification: Global GreenTagCert™ LCARate-PP, assessed under the Global GreenTag Personal Product Standard v1.1.
Recognised levels: Bronze, Silver, Gold and Platinum.
3. Textiles, Sustainable Refurbishment and Construction Materials
Relevant Green Key Criteria:
- 6.5 — Certified Textiles
- 7.7 — Sustainable Refurbishment and Construction Materials
Accepted certifications under the Global GreenTag International Standard v4.1 and applicable supplementary product standards:
- GreenRate™ — Levels A, B and C
- LCARate™ — Bronze, Silver, Gold and Platinum
Eligible product categories include certified textiles and building materials such as flooring, paints, coatings, insulation, adhesives and sealants, subject to the applicable certification scope.
A further Global GreenTag certification and an additional product category are also under consideration by Green Key, with further recognition subject to formal confirmation.
Strengthening Sustainable Procurement Across Global Hospitality Markets
Green Key's recognition of these Global GreenTag certifications provides an additional opportunity for product manufacturers and suppliers to demonstrate independently assessed environmental and sustainability performance to hospitality procurement teams, property owners, developers, facility managers and tourism operators.
For businesses in hospitality seeking to achieve or maintain Green Key certification, selecting products with accepted third-party ecolabels can provide valuable supporting evidence for procurement decisions and the fulfilment of applicable Green Key requirements.
David Baggs, CEO, Technical Director and Cofounder of Global GreenTag International, welcomed the recognition as an important connection between independently verified product sustainability performance and the growing expectations of the international hospitality and tourism markets.
"This recognition creates another important opportunity for manufacturers and suppliers to demonstrate the sustainability credentials of their products within global hospitality and tourism supply chains.
"Hotels, resorts and other tourism operators are increasingly seeking reliable, independently assessed product information to support their environmental and procurement commitments. Green Key's recognition of our certifications helps connect manufacturers of certified products with these market needs.
It also reinforces the importance of credible, science-based, multi-criteria product certification in helping businesses make more informed and accountable purchasing decisions."
Independent Assessment Supporting Credible Sustainability Claims
The review by Green Key examined the independence, scientific credibility, transparency and verification procedures underpinning the Global GreenTag Product Certification System, confirming that the accepted certifications satisfy the relevant mandatory and recommended assessment requirements, including multi-criteria environmental assessment, life-cycle considerations, scientific evaluation methods, independent product assessment and peer review, and applicable social and ethical sustainability requirements.
The Global GreenTag certification system operates in accordance with independently verified ISO 14024 and ISO/IEC 17065 compliance principles, supporting transparent and evidence-based product assessment.
The recognitions will apply to products holding current, valid certification within the accepted GreenRate™ and LCARate™ programs, and the certification rating levels, as they correspond with the relevant Green Key criterion and made verifiable through GreenTag's published listings on its websites.
New Opportunities for Manufacturers and Suppliers
Global GreenTag International encourages manufacturers and suppliers serving hospitality, tourism, accommodation and commercial building markets to explore how eligible product certifications can support their customers' sustainable procurement objectives.
The recognition of GreenRate and LCARate certifications under GreenTag provides an additional point of connection between product-level sustainability assessment and the purchasing and specification decisions of businesses participating in internationally recognised hospitality sustainability programs.
For more information about the recognised Global GreenTag certification pathways for Green Key, visit:
- globalgreentag.com/service-lcarate.html
- www.globalgreentag.com/service-greenrate.html
Or, book a meeting to get a rating tool readiness review with Jamie O'Neill, Global Sales and Business Development Manager:
:
About Global GreenTag International
Global GreenTag International is an independent, internationally recognised product certification and declaration organisation providing science-based assessment of building products, materials and other manufactured goods. Through its certification and declaration programmes, Global GreenTag supports manufacturers and suppliers in substantiating product sustainability, health and environmental performance claims, while assisting specifiers, procurement professionals and consumers to make more informed product choices.
www.globalgreentag.com
About Green Key
Green Key is an international sustainability certification programme for tourism and hospitality establishments, developed by the Foundation for Environmental Education (FEE). Its criteria cover sustainable management, environmental performance, social responsibility, resource efficiency, procurement and guest engagement. Green Key certification is awarded following independent assessment of an establishment's conformity with the programme's requirements.
www.greenkey.global
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