Global GreenTag International Partners with Spec Up to Introduce AI-Powered Product Intelligence for Sustainable Design

MEDIA RELEASE: March 10, 2026

Global GreenTag International has announced a new industry partnership with Spec Up, introducing the Spec Up AI product research tool to the Global GreenTag website as a value-added service for architects, designers, specifiers and sustainability professionals seeking trusted product information for project specification.

The collaboration brings together ]Global GreenTag's extensive database of independently verified sustainable product information with Spec Up's emerging AI-driven research and specification technology], enabling building professionals to access deeper product insights more quickly and efficiently.

Through the integration, users researching products certified under Global GreenTag's certification and declaration programs will now have access to the Spec Up AI tool to support more efficient product discovery, comparison and specification processes.

The initiative also supports </b>Global GreenTag's growing network of manufacturers</b> , whose advanced product lines have undergone rigorous third-party assessment for environmental, health and ethical performance.

Together, Global GreenTag and Spec Up aim to strengthen industry access to credible, structured product data that can support project teams working with green building frameworks and sustainability-driven design strategies.
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Accelerating Access to Trusted Product Information

Global GreenTag CEO, Technical Director and Cofounder David Baggs said the partnership represents an important step toward improving how professionals access verified sustainability information when selecting products.

"Design professionals increasingly need fast access to reliable product data that they can trust when making specification decisions," said David Baggs.

"By integrating Spec Up's AI capability with Global GreenTag's independently verified product information, we are helping bridge the gap between rigorous product certification and the practical workflow needs of architects and designers.

This partnership strengthens the transparency and accessibility of trustworthy, rigorously scientific sustainability data, helping project teams make more informed product selections that support better environmental and human health outcomes."
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Supporting Evidence-Based Sustainable Design

Dr Nana Bortsie-Aryee, Program Director of Global GreenTag International, noted that improving access to verified product information is critical to enabling better sustainability outcomes across the built environment.

"Robust product assessment and certification only achieve their full value when the information is accessible and usable by the professionals specifying materials for projects," said Dr Bortsie-Aryee.

"This collaboration with Spec Up supports a more connected ecosystem where independently verified sustainability information can flow directly into the tools that architects and designers use every day."
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Connecting the Built Environment to Rich Product Data

Spec Up was founded by Michael Smith – Architect, Director of Andever, who developed the Spec Rep Help Desk platform to help architects and designers connect with structured product data that supports more efficient research and specification.

The Spec Up platform Spec Rep Help Desk is designed to bring together product information, sustainability attributes and specification guidance in a way that integrates with the design workflow of the built environment sector.
Michael Smith, Founder of Spec Up:

"Global GreenTag has done important work over many years to build a trusted and rigorous certification system that gives architects and specifiers access to sustainability information they can source and verify with confidence. That is incredibly valuable in practice, because product decisions increasingly depend on credible, independently verified data.

Architects are also under growing pressure to do more in less time. This partnership helps bring Global GreenTag's trusted information into the flow of the specification conversation, so professionals can source and verify key sustainability information without stepping away from the decision-making process.
We are thrilled to partner with Global GreenTag on this vital digital infrastructure for a more sustainable built environment."
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Launch of Spec Rep Help Desk V1

The announcement also coincides with the launch of Spec Up's Spec Rep Help Desk V1 on March 10, a new platform designed to connect architects and designers with product specialists who can provide rapid, informed responses to specification queries.

The Spec Rep Help Desk is intended to streamline communication between design professionals and manufacturers, helping project teams access the technical product knowledge needed to move projects forward more efficiently.
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Shared Vision for Sustainable Product Leadership

Both organisations share a commitment to advancing ecologically responsible design practices across the built environment, particularly by supporting manufacturers that invest in credible third-party certification and transparent product data.

By combining Global GreenTag's trusted sustainability certification ecosystem with Spec Up's AI-driven specification tools, the partnership aims to:

• Improve access to credible sustainability product information
• Support architects and designers in evidence-based material selection
• Strengthen visibility for responsible product manufacturers
• Help accelerate sustainable outcomes across the construction and design sectors

Through this collaboration, Global GreenTag and Spec Up are working to ensure that trusted, independently verified product information can more effectively reach the professionals shaping the buildings and infrastructure of the future.
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About Spec Up and Spec Rep Help Desk
Spec Up is a specialist consultancy that helps building product manufacturers better understand architects and the product specification process, with the goal of improving the quality of information supplied to the design team. It is also the company behind Spec Rep Help Desk, an AI-powered information platform built specifically for architects, helping them access product, sustainability and technical information more efficiently within the flow of specification and design decisions.

About Global GreenTag International
Global GreenTag International is a globally recognised ecolabel that independently assesses products for environmental performance, human health impacts and ethical supply chain practices. Its certification and declaration programs provide trusted, third-party verified product information used by architects, designers, procurement professionals and sustainability frameworks worldwide.