What is GreenTag?

Global GreenTag is an independent, third-party product certification and declaration system that helps professionals and consumers choose genuinely better products for people and the planet.

At its core, GreenTag is a science-based assessment framework that turns complex environmental, health and ethical performance data into clear, comparable and trustworthy product information. It is formally registered as a Certification Trademark (Global GreenTag^CertTM) and operates under internationally recognised standards for eco-labelling, life cycle assessment and product declarations.

Recognitions

GreenTag certifications and declarations are used widely in Australia and internationally to support compliance and evidence for leading building and infrastructure rating tools, including Green Star®, LEED®, WELL™, BREEAM®, EarthCheck®, HomestarNZ and IS rating schemes, as well as government sustainable procurement policies and corporate ESG programs.

Behind the label, Global GreenTag operates under externally audited and peer reviewed systems (including ISO 9001, ISO 14024 and ISO 14025), with specialist review of toxicology, LCA and conformance processes. This governance, together with Certification Trademark status, is designed to minimise greenwash risk and provide a high level of confidence to specifiers, purchasers and end users.

Why GreenTag?

Buying better sustainable healthy & ethical products can be hard.

As a manufacturer, how can you take all your hours of product development and pack them into a simple statement that instantly shows buyers that they can trust you?

As a specifier or designer, how can you get trustworthy information on green products fast and efficiently?

As a buyer or DIY homeowner, how can you be certain that the product in your hand impacts positively on the issues you care about?

It's really difficult.

That's why we created GreenTag...in practical terms, GreenTag exists to make it easier to ask and answer a simple question:

"Is this product demonstrably better for health, the environment and society than business as usual – and can I trust that claim?"

For manufacturers, GreenTag provides a credible way to demonstrate leadership and access sustainability-driven markets.

For architects, designers, builders, procurement teams, homeowners and consumers, it offers a clear, independent signal that product claims have been checked, quantified where possible, and translated into the kind of decision-ready information that is important to them.

Services

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Rather than a single-issue "tick" label, GreenTag is a portfolio of complementary programs built from one robust assessment framework and interacting through a dedicated highly secure online portal.

Choose the services that suit your marketing and evidence needs based on what you want to know or say about your product or selection including:

• Product Health Declaration (PHD™), HealthRATE™ and Asthma & Allergy Sensitive™ – ingredient transparency and in-use health related ratings and to deliver healthier materials and interiors.
• GreenRate™– Type I style, base whole-of-sustainability product certification and tiered ratings (no LCA needed) for sustainability claims that don't need detailed metrics.
• LCARate™– a comparative life cycle assessment (LCA)based certification ideal for "better than business as usual" product choices that will benefit from a limited range of real metrics.
• ECOEPD Program– ISO 14025 / EN 15804 aligned Environmental Product Declarations, as a full member of ECO Platform. EPDs provide projects the data they need for whole building LCA and climate impact reduction modelling.
• CarbonRATE™ GreenTag EPD enabled TAGS that turn EPD climate data into powerful, simple to understand marketing collateral.
• Recycled Content & Circularity Declarations (RC2D™). Australian Government 'Recycled Content Traceability Framework' compliant supply chain transparency reporting and on recycled content. Includes Green Star® credit compliant Circular Transitions Indicator (CTI) score.
• NaturePositive+ Declaration™ – the world's most advanced life cycle benefit and nature positive analysis, transparency reporting and certification designed to show the unique benefits of circular, bio-based and naturepositive products.
• Modern Slavery Declarations (MSD™) – product-specific supply chain risk transparency to deliver legislatively compliant responses to Tier One contractor and supplier enquiries.
• Verification services for schemes such as the Vinyl Council of Australia's Best Environmental Practice PVC (BEP PVC™) and Manufacturer Claim Verification (McV™).

GreenGO

GreenTag's GreenGO Program is your post-certification launchpad – designed to turn your new Global GreenTag certification into real market advantage.

Instead of leaving you with a certificate and a logo and expecting you to "work it out", GreenGO shows your team exactly how to use your certification to win work, build brand trust and maximise ROI.

Through GreenGO, we help you:

• Translate certification into compelling value propositions for architects, designers, specifiers, builders, procurement and consumers.
• Deploy your GreenTag marks effectively across packaging, collateral, digital channels and tenders – with clear do's and don'ts.
• Access templates, sales tools and education materials tailored for design and specification professionals.
• Train sales, marketing and technical teams with practical scripts and talking points that explain what each GreenTag service (GreenRate™, LCARate™, PHD/HealthRATE™, ECOEPD, MSD™, NP+D™ etc.) means for your customers.
• Learn from real case studies of how other brands have leveraged GreenTag to secure specifications, meet rating tool requirements and enter new markets.

GreenGO is ideal if you've invested in certification and now want to:

• Make sure internal teams fully understand what they can and can't claim.
• Embed your GreenTag achievements into day-to-day selling, marketing and tendering.
• Turn compliance-driven documentation into powerful, credible proof points that differentiate your products.

In short, GreenGO helps make your certification marketing and sales-ready – so your Global GreenTag credentials don't sit on the shelf, but actively drive visibility, preference and commercial return.

Your data is secure

Manufacturers and suppliers also gain the communication, security and project management benefits of GreenTag's recently launched secure client portal is built on a dedicated, private Microsoft Azure server, giving your data a highly controlled, enterprise grade home. Access is VPN-only, tightly restricted to invited client and supplier logins and fewer than five authorised GGTI staff and peer reviewers, dramatically reducing exposure. The environment is fully ring-fenced from external systems, and protected by a layered security stack: Huntress, NinjaOne, Microsoft Cloud Security and Microsoft's AI-driven cybersecurity based penetration testing. A 24/7 Security Operations Centre provides continuous Threat Detection & Response, with full risk assessment and compliance management, so your confidential product information stays confidential.

Buying ethical & healthy can be hard