What is GreenTag and how does it work?

Global GreenTag is one of the world's most robust, trusted and widely recognised ecolabels.
We achieved that because we independently assure that every product is fitness tested and certified under our leading certification programs that use world's best scientific methods. That's why we have earned the reputation and trust of thousands of buyers, hundreds of companies and numerous green building councils, certification bodies and governments around the world.

At its core, GreenTag is a science-based assessment framework that turns complex environmental, health and ethical performance data into clear, comparable and trustworthy product information. It is formally registered as a Certification Trademark (Global GreenTagCertTM) and operates under internationally recognised standards for eco-labelling, life cycle assessment and product declarations.

We provide a portfolio of complementary certifications and declarations built from a single, robust assessment framework that meets the needs of green building design, consulting and procurement professionals, homeowners and consumers alike, enabling focussed, simplified, fast decision making.

Global GreenTag^CertTM (GreenTag) is a single globally recognized, independent product certification and sustainability rating system delivery a range of certifications dedicated to helping manufacturers, brands, and specifiers make informed, responsible choices. Founded on rigorous scientific principles, GreenTag evaluates products across a comprehensive range of environmental and human health criteria, delivering trusted, transparent ratings that go beyond surface-level claims and are able to deliver unique certifications and metrics that enable product claims no other certification body does. We are the only Certification that measure the benefits and avoided impacts of circular, bio-based and engineered natural systems products.

Whether you are a manufacturer seeking market differentiation, an architect specifying sustainable materials, or a procurement professional meeting green building requirements, GreenTag provides the credible third-party verification needed to demonstrate genuine environmental leadership.

GreenTag helps organisations reduce risk, enhance ESG performance, and demonstrate genuine environmental leadership through credible, third-party verified product claims and certifications that are recognized by leading green building rating tools worldwide, including Green Star, LEED, and BREEAM, making sustainability credentials meaningful, measurable, and market ready.

Global GreenTagCertTM stands apart through its unwavering commitment to scientific integrity, independence, genuine transparency and innovation that future-proofs certifications. Unlike many certification schemes that apply broad, checkbox-style assessments, GreenTag is unique in that it employs and delivers:

• advanced Life Cycle Assessment with unique Life Cycle Benefit methodologies;
• detailed chemical hazard screening and multiple risk analysis processes;
• unique certifications and metrics that enable unique product claims;

certifications that for the first time ever, measure the benefits and avoided impacts of recycled content /circular, bio-based and engineered natural systems products like green roof, green walls, wetland-based water treatment systems, bio-swale water retention systems etc.;
to deliver nuanced, meaningful ratings like no other certification body does.

Manufacturers benefit from a collaborative, expert-guided process that builds genuine sustainability credentials, and assisted marketing outreach not just compliance paperwork.

Specifiers and project teams gain confidence knowing that GreenTag-certified products have been rigorously scrutinized and are globally recognised.
This combination of scientific depth, global recognition, and practical market utility that optimises manufacturer ROI, combined with the 'one system-multiple certifications' and integrated online data and project management portal, makes GreenTag the certification partner of choice for sustainability leaders worldwide.

Global GreenTagCertTM operates through a rigorous, evidence-based certification process that evaluates products against internationally recognised standards. Manufacturers submit as relevant to the certification type, detailed data covering materials, emissions, lifecycle impacts, resource consumption and re-use, and ethical sourcing. Expert assessors then analyse this information using scientifically validated methodologies, including life cycle assessment and health risk evaluation and specific internal and external peer reviews are undertaken.

After each product has been independently verified it is assigned a rating that reflects its environmental, health, and sustainability performance relevant to the certification it is undertaking. These ratings are presented in transparent, easy-to-understand formats for specifiers and buyers.

Continuous auditing ensures ongoing compliance, while regular updates ensure alignment with evolving sustainability benchmarks and regulatory frameworks across global markets.

This rigorous, transparent methodology ensures that every certified product has earned its rating through verifiable evidence rather than self-declaration. Certification is regularly reviewed and renewed, ensuring ongoing compliance as formulations or manufacturing processes evolve. The result is a streamlined, credible pathway that transforms complex sustainability science into clear, actionable market intelligence for specifiers and buyers.

GreenTag certifications and declarations are used widely in Australia and internationally to support compliance and evidence for leading building and infrastructure rating tools, including Green Star®, LEED®, WELL™, BREEAM®, EarthCheck®, HomestarNZ and IS rating schemes, as well as government sustainable procurement policies and corporate ESG programs.

Behind the label, Global GreenTag operates under externally audited and peer reviewed systems (including ISO 9001, ISO 14024 and ISO 14025), with specialist review of toxicology, LCA and conformance processes. This governance, together with Certification Trademark status, is designed to minimise greenwash risk and provide a high level of confidence to specifiers, purchasers and end users.

Rather than a single-issue "tick" label, GreenTag is a portfolio of complementary programs built from one robust assessment framework and interacting through a dedicated highly secure online portal.

Choose the services that suit your marketing and evidence needs based on what you want to know or say about your product or selection including:

• Product Health Declaration (PHD™), HealthRATE™ and Asthma & Allergy Sensitive™ – ingredient transparency and in-use health related ratings and to deliver healthier materials and interiors.
• GreenRate™– Type I style, base whole-of-sustainability product certification and tiered ratings (no LCA needed) for sustainability claims that don't need detailed metrics.
• LCARate™– a comparative life cycle assessment (LCA)based certification ideal for "better than business as usual" product choices that will benefit from a limited range of real metrics.
• ECOEPD Program– ISO 14025 / EN 15804 aligned Environmental Product Declarations, as a full member of ECO Platform. EPDs provide projects the data they need for whole building LCA and climate impact reduction modelling.
• CarbonRATE™ GreenTag EPD enabled TAGS that turn EPD climate data into powerful, simple to understand marketing collateral.
• Recycled Content & Circularity Declarations (RC2D™). Australian Government 'Recycled Content Traceability Framework' compliant supply chain transparency reporting and on recycled content. Includes Green Star® credit compliant Circular Transitions Indicator (CTI) score.
• NaturePositive+ Declaration™ – the world's most advanced life cycle benefit and nature positive analysis, transparency reporting and certification designed to show the unique benefits of circular, bio-based and naturepositive products.
• Modern Slavery Declarations (MSD™) – product-specific supply chain risk transparency to deliver legislatively compliant responses to Tier One contractor and supplier enquiries.
• Verification services for schemes such as the Vinyl Council of Australia's Best Environmental Practice PVC (BEP PVC™) and Manufacturer Claim Verification (McV™).

GreenTag's GreenGO Program is your post-certification launchpad – designed to turn your new Global GreenTag certification into real market advantage.

Instead of leaving you with a certificate and a logo and expecting you to "work it out", GreenGO shows your team exactly how to use your certification to win work, build brand trust and maximise ROI.

Through GreenGO, we help you:

• Translate certification into compelling value propositions for architects, designers, specifiers, builders, procurement and consumers.
• Deploy your GreenTag marks effectively across packaging, collateral, digital channels and tenders – with clear do's and don'ts.
• Access templates, sales tools and education materials tailored for design and specification professionals.
• Train sales, marketing and technical teams with practical scripts and talking points that explain what each GreenTag service (GreenRate™, LCARate™, PHD/HealthRATE™, ECOEPD, MSD™, NP+D™ etc.) means for your customers.
• Learn from real case studies of how other brands have leveraged GreenTag to secure specifications, meet rating tool requirements and enter new markets.

GreenGO is ideal if you've invested in certification and now want to:

• Make sure internal teams fully understand what they can and can't claim.
• Embed your GreenTag achievements into day-to-day selling, marketing and tendering.
• Turn compliance-driven documentation into powerful, credible proof points that differentiate your products.

In short, GreenGO helps make your certification marketing and sales-ready – so your Global GreenTag credentials don't sit on the shelf, but actively drive visibility, preference and commercial return.

Manufacturers and suppliers also gain the communication, security and project management benefits of GreenTag's recently launched secure client portal is built on a dedicated, private Microsoft Azure server, giving your data a highly controlled, enterprise grade home. Access is VPN-only, tightly restricted to invited client and supplier logins and fewer than five authorised GGTI staff and peer reviewers, dramatically reducing exposure. The environment is fully ring-fenced from external systems, and protected by a layered security stack: Huntress, NinjaOne, Microsoft Cloud Security and Microsoft's AI-driven cybersecurity based penetration testing. A 24/7 Security Operations Centre provides continuous Threat Detection & Response, with full risk assessment and compliance management, so your confidential product information stays confidential.