Global GreenTag Partners with Furniture Industry to squash 'greenwashing'

A new initiative has been launched to support the Australian Furniture Association - the peak industry association for the furnishing sector supply chain in Australia - to promote and develop more responsible practices in the industry through certification.

The Australian Furniture Association (AFA) and the Australian Furniture Industry Stewardship Council (AFISC) are pleased to announce their partnerships with Global GreenTag International (GGTI), a globally recognised leader in sustainability certification for products. These collaborations reaffirm a shared commitment to responsible sourcing, sustainable procurement, and circular economy principles across the furniture sector.

Supporting Businesses in a Changing Market

Sustainability is becoming a key focus for furniture manufacturers, suppliers, and procurement teams. As industry expectations evolve, businesses are increasingly looking for credible certification and guidance to ensure their products align with best practices in environmental responsibility and compliance.

Through these partnerships, AFA and AFISC Members will have discounted access to certification pathways that support their sustainability goals, ensuring they are well-positioned to meet growing market and procurement demands.

Exclusive Certification Benefits for Members

As part of this collaboration, AFA and AFISC members will have access to exclusive discounts on GreenTag certification services, including:

✔10% discount on Primary Certification services, providing independent verification of product sustainability.

✔ 5% discount on annual renewal fees, making long-term certification more accessible.

✔ Ongoing 10% discount on re-certification fees at the end of the three-year certification cycle.

Exclusive Benefits for Businesses with GGTI-Certified Products

Organisations with GGTI-certified products will also receive benefits through AFA and AFISC, including:
✔ 10% discount on AFA/AFISC Membership fees.

These benefits offer members a practical and cost-effective way to strengthen their sustainability credentials, supporting their business objectives and enhancing their position in the market.

Working Together for a More Sustainable Future

This partnership highlights the importance of collaboration and knowledge-sharing to advance sustainable practices across the industry. By working together, AFA, AFISC, and GGTI will continue to support businesses in adopting more sustainable manufacturing and procurement processes, while ensuring compliance with evolving industry standards.

AFA and AFISC encourage Members to explore these opportunities and take advantage of the benefits available through this collaboration.

Want to find accredited AFA Members? Contact the Australian Furniture Association at

Or, for manufacturers who are interested in contacting Global GreenTag directly to find out more about the certification pathways that are available to AFA members:

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About the AFA
The Australian Furniture Association (AFA) is recognised as the peak industry association for the furnishing sector supply chain in Australia. Collectively the industry employs more than 250,000 Australians directly and up to 500,000 indirectly. With an estimated value of $27.4 billion, the furnishing industry is an important contributor to the economic well-being and wealth of the nation.

Our vision is to Grow, Promote and Protect the industry. AFA Members benefit from being part of a collective and respected voice.

AFA delivers quality, industry relevant, professional services to the furniture design, manufacturing and distribution supply chain with a focus on advanced manufacturing, standards, testing, certification, compliance, training, sustainable business development and advocacy on behalf of stakeholders and strategic industry partners.

The AFA works closely with Australian Governments on various industry and furnishings related projects by providing advice and conducting extensive and wide-ranging research studies on matters that affect the sector and is the recognized as voice of the furnishing industry by government, media and the general public.

About AFISC
The Australian Furnishing Industry Stewardship Council (AFISC) is leading the charge in redefining Australia's furniture and furnishing sector. Driving a sustainable circular economy model that prioritises product longevity, repairability, recyclability, and the use of low-impact, innovative materials. Aligning with global sustainability goals, AFISC is empowering the industry to drastically reduce its environmental footprint and become a global leader in sustainable innovation.

At the heart of AFISC's mission are groundbreaking initiatives like the Furniture Passport Australia System (FPAS), which offers unparalleled traceability and transparency. FPAS empowers manufacturers, retailers, and consumers to make responsible, informed decisions that champion sustainability.

Our work extends beyond tools and systems - AFISC collaborates with local innovators to explore cutting-edge solutions and enhance the transition to more sustainable solutions. Through alliances, research, and actionable strategies, we are building a future where the Australian furniture industry thrives as a transparent, responsible, and fully circular economy.

About Global GreenTag International
Global GreenTag™ International Pty Ltd assesses products for all aspects of impacts on human health, ethical labour supply and the environment. The company was established in 2010 as a third party verified Conformance Conformity Assessment Body that conducts the award winning Global GreenTagCert™ certification program, and a third party, multi-criteria, consensus based and externally verified Type 1 Ecolabelling Program that complies and operates under strict International Standards. Global GreenTag is legally approved as a Certification Mark operator by the ACCC in Australia and by equivalent government agencies in NZ, USA, Canada, and South Africa.

Global GreenTag websites and all marketing collateral for every product certified by Global GreenTag is verified as 'fit for purpose' and compliant with ISO 14021. What's more, Global GreenTag's governance and its own external verification and certification against standards such as ISO 14024 (Ecolabelling), ISO 17065 (Conformance Assessment) and ISO 9001 (Quality Management) among others, is unparalleled.

Voted one of the Top 100 Most Trusted Brands in Australia for 3 years running, Global GreenTag currently has more than 20,000 products in certification by over 250 manufacturers with factories in more than 20 countries. Global GreenTag™ certified products are determined as healthy for use using the best science available, with the results being peer reviewed by highly qualified, external consultant Toxicologists.