The Global GreenTag Product Health Declaration™ PhD is the first of its kind in the world – a certification tool that recognises progressive manufacturers who fully disclose with 100 percent transparency the toxicity information of their product.
“GreenTag’s PhD is a radical entry into the market but it is also very necessary because it addresses human health concerns directly – we have the first system globally to assess the health impacts of the final product – and not just the hazards of the ingredients.”
Ethically, Global GreenTag did not want to sit on worrying statistics much longer from studies that make connections between toxic products and human health issues without doing something about it. This was a major impetus to design the Product Health Declaration™ or GreenTag PhD™ tool.
We were also aware that building rating schemes are moving fast as well to promote health as a critical focus on future projects, says David Baggs, CEO and Technical Director of Global GreenTag.
Since the launch of the GreenTag PhD™in March 2017, Global GreenTag PhDs now have formal WELL™ Building Standard Equivalencies recognised globally for core product-related Features:
- FEATURE 04: VOC Reduction, PART 1: Interior Paints and Coatings, PART 2: Interior Adhesives and Sealants, PART 3: Flooring, PART 4: Insulation, PART 5: Furniture and Furnishings;
- FEATURE 11: Fundamental Material Safety PART 1a: Asbestos Restriction;
- FEATURE 26: Enhanced Material Safety: PART 1: Precautionary Material Selection
- FEATURE 97: Material Transparency, PART 1: Material Information.
The LEED® program, which is now used in 162 countries, has already upgraded its criteria for materials transparency and optimisation and we have established that the Global GreenTag PhD™ tool is compliant with LEED’s new methodology.
A Global GreenTag Product Health Declaration™ is available to manufacturers whose products are certified to Version 4.0 of the Global GreenTag Certification Standard. Products that are certified under the Global GreenTag Certification Standard Version 3.2 will need to undergo an upgrade process to qualify for application.
Tracking product toxicity is important, says David. In Australia, we know that businesses lose up to $28 billion annually in lost production and wages due to employee ill health, yet what is largely unknown by Australian business owners, is that toxic ingredients hidden in products used in workplace buildings are a significant culprit of workplace sickness.
Our Product Health Declaration™ pushes for transparency to disclose risks and hazards in products used in workplaces and, in Australian homes too.
The first Global GreenTag Product Health Declaration™ certificates were taken up by building manufacturer Weathertex and flooring manufacturer Amorim Wicanders who both saw the value for marketing health a priority in their markets.
Building Industry observers at the launch of the GreenTag PhD™ (including Kerryn Wilmot, Research Principal at the Institute for Sustainable Futures at UTS, Robin Mellon, CEO of Supply Chain Sustainability School, Reza Karani, Technical Marketing & Sustainability Manager at Tarkett Australia and Dr Max Deuble, Senior ESD Consultant at EMF Griffiths) welcomed the new tool as a game changer, and particularly for the built environment industry.
Global GreenTag was motivated by a number of studies, said David, that have concluded the need for firmer risk mitigation strategies to be brought into the supply chain to help prevent toxic products being used in workplaces and homes.
“We already know from studies that product toxicity found in buildings is a very real cause behind a range of human health problems – even to unborn babies – including cancer, hormone disruption, asthma, allergies, chronic fatigue and many other toxicity related illnesses.”
“Even an ‘indoor environment’ study, published last year by the American Chemical Society, found a concerning combination of chemicals present and leaching or gassing off from products that people take in daily through their skin and airways in a range of typical indoor scenarios.”
Yet, it has also been proven in a variety of other studies, including a workplace study by Sustainability Victoria who retrofitted their own offices with a range of strategies, including low toxicity products, that employees became healthier as a result. In fact, sick leave was reduced by 30% and productivity went up an extraordinary 45%.”
In order to achieve a PhD HEALTH certification rating, Global GreenTag will require manufacturers to provide 100 percent transparency – to 100 parts per million – of any product’s individual ingredients’ toxicity information. The tool will:
- Support product manufacturers “doing the right thing” who are prepared to disclose toxicity information.
- Reduce risks for building professionals to confidently make distinctions between products that are safer for human health and those that are not and, make it easier to communicate health related product decisions to clients/and building occupiers.
- Also, respect the rise up of conscious consumers, who studies show want healthier choices and greater access to more authentic product information, which they can trust because “Absolute transparency brings total peace of mind”.
For the green building movement, the GreenTag PhD™ will be aligned with a number of schemes, to prove claims that products are safe for human health (and ecosystems) and can be used with absolute peace of mind in workplace and residential building projects reducing risks for Building, Design and Procurement Professionals as well as Company Directors who need to discern carefully between products that support user and occupant health and well being compared with products that don’t.
PhD Launch in Sydney (pictured from left to right) Brett Hazlett, Product Sales Assessor, Global GreenTag; Mary-Lou Kelly, Director & Co-Founder, Global GreenTag; Reza Karani, Technical Marketing & Sustainability Manager, Tarkett Australia; David Baggs, CEO & Technical Director, Global GreenTag.
For more information or to talk further about having your product assessed under PhD certification, please contact David Baggs, email@example.com or by phone: 1300 263 586