Tag Archives: certification

Meet the Dedicated and Passionate Product Assessors Behind Global GreenTag Cert TM Certification

Global GreenTag International’s team of product assessors are often found absorbed deeply in product information, toxicology reports, research papers, Life Cycle Inventory datasets and delving deep into global product supply chains. 

It is all in a day’s work for this dedicated team of expert product assessors.  Each are highly driven and focused in going about their specialised assessment processes and working with manufacturers and suppliers from around the world.  All of whom like our product assessors are committed to the journey of expanding the boundaries of sustainable materials development and production in order to bring green products across the line as third party certified and rated with Global GreenTag’s certification, declaration and verification processes.

David Baggs, Program Director of Global GreenTag CertTM and co-founder with Managing Director Mary-Lou Kelly of Global GreenTag International’s three Product Certification Standards, says:

“We are enormously proud of the team. Both the highly qualified core team of assessors at Global GreenTag International, who are led by lead product assessors Dr Nana Bortsie-Ayree and Dr Judy Luo and our associated team members who work specifically in Life Cycle Assessment (LCA) and as custodians of extensive and comprehensive Life Cycle Inventory (LCI) supply chain databases with the Evah Institute, that is led by Delwyn Jones a renowned Sustainability Scientist.

“The brains and experience trust represented by all members combined is staggering,” says David.

“They come from a wide range of scientific knowledge backgrounds, including from the fields of engineering, the sustainable built environment, materials specialisation, lead auditing and environmental sciences and management.”

“The momentum for ISO & EN standard certified products is growing and especially for advanced product certification programs that can be trusted,” David adds.

“GreenTag has become super busy in the last year as a result of this demand. We have welcomed major new agencies to handle the demand for Global GreenTag certification, including Mainland China and the Republic of Korea as more and more manufacturers are turning the tide to upgrade their processes to be more sustainable and release more and more greener products into the global market.   

“Plus we have some major new assessment projects coming up as well that we are all very excited about and the assessment team are looking forward to the challenge. We shall be talking about this very soon. Stay tuned!”   

MEET:

The Global GreenTag International Assessment Team

DR JUDY LUO

Lead Product Assessor,

Country Business Development Manager China

(Currently on Maternity Leave)

Judy is the Product Assessment Team Leader and manages all China related business development activities. She has a Doctoral Degree in the field of Sustainability and Construction Management and a Bachelor’s Degree in Landscape Architecture. READ MORE

DR NANA BORTSIE-ARYEE

Acting Lead Product Assessor,

EPD Program Manager, African Business Development

Nana manages the Global GreenTag Environmental Product Declaration Program andis responsible for overseeing Business Development in Eastern, Western and Northern Africa. He is a Sustainability and life cycle assessment (LCA) Specialist who is also a Product Assessor with a Master of Engineering in International Material Flow Management and Master of Science in Environmental Policy and Administration. He is a qualified Exemplar Global Environmental Management Systems Lead Auditor.   READ MORE

SAPHY HAU

Product Assessor

Saphy  holds a Bsc in Energy Engineering and she has recently finished her Masters of Environmental Management majoring in Sustainable Development with three Dean’s commendations received during her studies. She is a qualified Exemplar Global Environmental Management Systems Lead Auditor.  READ MORE

BAMBANG RIYADI KOPROTO

Product Assessor

Bambang holds a Master degree in Environmental Management and a Bachelor Degree in Biological Science. He is a qualified Exemplar Global Environmental Management Systems Lead Auditor.  READ MORE

ESTHER MA

Product Assessor

Esther holds a Bachelor’s Degree in Environmental Engineering, a Masters of Environmental Engineering Management and a Masters of Water Engineering. She is a qualified Exemplar Global Environmental Management Systems Lead Auditor.  READ MORE

JILL JING

Product Assessor

Jill holds a Masters’ Degree in Environmental Engineering and Wastewater & Waste Engineering (UNSW) and is a qualified Exemplar Global Environmental Management Systems Lead Auditor and brings her experience as an environmental consultant to Global GreenTag and a passion for sustainable development and Circular Economy thinking.  READ MORE

The Evah Institute LCA/LCI Team

DELWYN JONES

Founder and Director of Sustainability Assessment – Evah Institute

Delwyn works LCA with Global GreenTag on moving the boundaries of product assessment with GreenTag’s advanced certification program, LCARate™ She creates globally adopted sustainability benchmarks, databases, guidelines, specifications and Environmental Product Declarations (EPDs). READ MORE

DR LESLEY FRIEND

Lead Education Associate – Evah Institute

Lesley is Evah’s Lead Education Associate, who consults on sustainability pedagogy and education reform in diverse cultures. READ MORE

DR SHADIA MOAZZEM

The Evah Institute

Shadia is Evah’s newest Associate. Award-winning Dr Shadia Moazzem completed a PhD from RMIT (Royal Melbourne Institute of Technology) University in 2021. That work focused on LCA of textile supply chains and waste management.   READ MORE

DIRESHNI NAIKER

The Evah Institute

Direshni has been an Evah Associate since 2019 and is the Principal Consultant of Gaia Conscious Consulting. READ MORE

MATHILDE VLIEG

The Evah Institute

Mathilde is a MSc Industrial Ecology graduate from the TU Delft and University of Leiden in the Netherlands. READ MORE

MURRAY JONES

The Evah Institute

Murray manages Evah’s business and IT development and is an awardwinning business developer, with a BSc in Mathematics.  READ MORE

SHLOKA ASHAR

The Evah Institute

Shloka Ashar was instrumental in developing Evah’s founding life cycle benefit assessment methodologies and LCI databases for OpenLCA software. READ MORE

Global GreenTag’s Product Certification data, EPDs and PhDs to connect into the Origin Data Hub.

May 23, 2018, Australia – By enabling connected data exchange between Global GreenTag’s Certified Product database and GIGA’s innovative product data hub, Origin, a wide range of product certification data, Product Health Declarations (PhDs) and Environmental Product Declarations (EPDs) will be made available to all users of Origin globally.

GreenTag certified products are relevant to all project teams who pursue the WELL® Building Standard, LEED®, Green Star®, RESET™ and other green project rating tools.  By connecting GreenTag data to Origin, manufacturers will also be able to submit products directly to the mindful MATERIALS Library. Through connected data exchange, manufacturers’ Certification, PhD and EPD information and documentation will remain current, ensuring consistency and data correctness, delivered directly to the desks of green project professionals needing independently qualified product data.

“We are excited about what GIGA is delivering for built environment sector.  Origin seamlessly connects certified product data to A&D and contractors, providing the information projects need to deliver their green rating tool and other sustainability outcomes.  The ‘live’ data connectivity, workflow efficiency and direct exposure for manufacturers to project A&D teams that ORIGIN creates is unparalleled in the history of the industry and Global GreenTag is already running to deliver these connectivity benefits for our certified product clients and loyal A&D teams.”

David Baggs, GreenTag Program Director – CEO

GIGA’s Cloud Platform, Origin is a free international data hub which enables material and product data exchange between manufacturers, auditors, A+D teams and industry initiatives like the mindful MATERIALS Library.  A key aim of the GIGA and GlobalGreen Tag partnership is to create a more effective pathway for Manufacturers to generate ROI for their certified products.  When multiple product certification data can be sourced and managed in a single location, it is a win for the entire industry.

“I liken developing a partnership with Global GreenTag to building international product bridges via Origin.  Global GreenTag’s certifications will now be more easily accessible to the entire international construction industry.  Global manufacturers and project teams will greatly benefit from the increased certification exposure and the ease of data access to relevant product information when considering design decisions.  This latest Origin connected data integration is another step towards providing the building industry with the broadest, agnostic set of freely available certification data.”

Rebecca Best, GIGA – Chief Marketing Officer

About Global GreenTag International

Global GreenTag International Pty Ltd operates the Global GreenTag certification program, an internationally recognized, multi-award winning Type 1 (Third Party) Ecolabelling, Product Certification, Environmental Product Declaration (EPD) and Product health Declaration (PhD) program operator based in Australia, but with offices and representation also in South Africa (Africa), Mainland China, Hong Kong, Taiwan and Malaysia. Global GreenTag is one of the Australian built environment sector’s Top 100 Most Trusted Brands and the only green building sector Certification Mark approved by the Australian Government regulator the ACCC.

The Global GreenTag Certification program, is internationally recognized, with formal recognition in WELL™, BREEAM International, Green Star®, LOTUS®, MyHIJAU and GreenMark Internationaland compliant with credit requirements in LEED® (PhDs and EPDs), and BREEAM® (EPDs).

Search filters will also be accessible on Origin and are already available within Global GreenTag’s CERTIFIED PRODUCTS website enabling design teams to easily identify materials that are recognized to qualify for the key product related WELL Features and may qualify for LEED v4+ Material Ingredients & EPD credits.

For more information, contact: David Baggs ceo@globalgreentag.com | www.globalgreentag.com

About GIGA

GIGA is an independent third party which combines the development of building standards with cloud software. GIGA’s software tools provide free access to transparent, open data to support performance-driven, regenerative buildings.

For more information, contact: Rebecca Best | r.best@giga.build | www.origin.build

VIEW ‘Origin Connected Material Data Hub’  video. CLICK ON IMAGE

New Rating Tool Search Function Allows Rapid Product Identification

Global GreenTag has activated a new search function on all of its websites to stimulate the building industry to look even more closely at Global GreenTag’s rating tool enabled certified products.  It is a move that will greatly assist architects, designers and product specifiers to quickly locate GreenTag certified products that contribute towards satisfying Features and Credits under the WELL Building Standard® Rating equivalencies as well as credits for Green Star® … The ‘IS’ Infrastructure Sustainability rating tool and LEED with more  product connections and other building programs to follow progressively.

Recognition of Global GreenTag Cert TM by the WELL Building Program™ which comes under the International WELL Building Institute™ (IWBI™) has also gone one step further with our ‘Equivalency’ recognition under the Alternative Compliance pathways present now on the WELL website and WELL mobile APP.

It has been a busy period for our assessment team since theWELL recognition of GreenTag certification took effect in January, reports GreenTag’s CEO and Technical Director, David Baggs.  “We are pleased to announce that the first three Global GreenTag certified products to roll out with contributions towards Features under the WELL Building Standard® included in their Certification are Storage Lockers by InterLoc Lockers,   METALWORKS® Ceilings & Walls by Armstrong World Industries Ceiling Division and Office Worktops by EM UTick.

“Alongside GreenTag’s primary job of certifying products, we are committed to creating strategic opportunities for manufacturers who want to leverage their GreenTag certification deeper and further into the sustainable building industry.””

In addition to WELL, the building rating tool browser function installed on GreenTag’s websites allows for site visitors to drill down for products that also align with:

  • Green Star® Australia – GBCA,
  • LEED v4 – USGBC,
  • IS Rating – ISCA and,
  • Green Star® Africa – GBCSA.

Aligning Products For WELL Building Projects

“With its core deliverable of health, WELL is a significant player globally for our manufacturers who have the right Global GreenTag certification to step into,” says David.

“According to figures on the International WELL Building Institute website, there’s over 600 projects registered worldwide under the WELL program and some 13 projects registered throughout Australia.”

Manufacturers with potential products ready for WELL under the Global GreenTag certification system will need to align under the following:

  • Under WELL Feature 04, products only need to be certified under Global GreenTag International Standard v.4.0;
  • Under WELL Features 09,11, 25, 26, 41 and 97 products must also qualify under Global GreenTag’s health transparency tool, the Product Health DeclarationTM (PhDTM );
  • To be awarded a Global GreenTag PhD, products first need to be certified under the Global GreenTag International Standard v.4.0 (and additional fees or charges may be required to upgrade products that are currently certified under Version 3.2 of the standard).

Manufacturers who would like to discuss their options to secure a PhD, or to upgrade their certification to Standard v.4.0, are invited to email Brett Hazlett: manufacturers@globalgreentag.com

Please Note: WELL™ and IWBITM  are trademarks used with permission from the International WELL Building InstituteTM

Keeping Your Information Private While Going Transparent

As a rigorous certification body, Global GreenTag is fully compliant with international standards of organisation to protect the information of manufacturers who make the decision to have their progressive product and manufacturing processes assessed, rated and certified.

Global GreenTag International Pty Ltd and its related country licensed companies are committed to providing quality services to manufacturers and  maintaining strict systems to safeguarding all information provided, says Shloka Ashar, Lead Assessor with the Global GreenTag Certification Team, and this includes a Privacy Policy that is in place also to protect the personal information that Global GreenTag obtains via its website and newsletter subscription services but also as required by manufacturers and sales or consulting associates who are engaged within or around the Global GreenTag certification program.

Global GreenTag adopts National Privacy Principles, which are contained in the Privacy Act 1988. These principles govern the way in which all Global GreenTag staff, including the assessment team employ to collect, use, disclose, store, secure and dispose of Personal Information.  The information is primarily used to provide services, updated information and relevant news that may be of interest.

“We run a very tight ship at GreenTag,” says Shloka. “We take our responsibility to both assess and rate products, to protect sensitive industrial information and also personal information very seriously.  As a certification body, we must uphold standards constantly.”

Global GreenTag Program Director and CEO David Baggs adds to this, “Manufacturers that submit confidential data for assessment and individuals providing contact details can be assured their IP and information is safe with Global GreenTag. We retain data storage off site in one of the most digitally secure IT environments on the planet. Data is fully ‘next level’ encrypted and secure from the moment of inception, during transfer and while stored, meaning data is most likely safer on our servers than on yours’,” he said.

Global GreenTag Websites are NOW MORE USER FRIENDLY

globalgreentag.com globalgreentag.co.za and globalgreentag.cn have just been enhanced to make product searching so much more fluid and to show all Certification features right up front in the product search results pages.

The upgrade is particularly going to make it a lot easier for built environment professionals to search quickly and make product buying decisions.

Industry professionals like architects, designers and specifiers are now able to VIEW AND COMPARE in the search directory which products – AT A GLANCE – have a GreenRate, an LCARate, an EPD (Environmental Product Declaration and/or a Global GreenTag PHD (Product Health Declaration). All certification rankings and achievements are in green and sit below each product image and name.

The new system will make it easier and more obvious to manufacturers what their competition has!

The search function on the site also enables visitors to quickly search for other, relevant information and articles that are pertinent to their enquiry.

Take a test drive NOW

Global GreenTag Invites You To Comment

Global GreenTag currently has 5 Building PCRs (Product Category Rules) in two stakeholder consultations open for public view and comment.  As stakeholders, we invite you to participate in these public consultations to help us finalise our next set of Building PCRs in collaboration with the Evah Institute.

PCRs are important as they underpin our ISO 14025 and EN 15804 compliant Environmental Product Declaration (EPD) program that runs in accordance with GreenTag’s Life Cycle Assessment (LCA) reporting processes.

PCRs determine what product information should be gathered, how that information should be evaluated, and how it should be presented in a form of environmental declaration.

Of course, this process of defining PCRs to building products, eventually supports the task of industry professionals globally who are working on projects under building schemes, including Green Star,  LEEDv4 compliant (currently used in 140+ countries) and BREEAM compliant (used in 40+ countries).

To participate in the consultation, please register here: https://www.globalgreentag.com/epd-program/

Please submit comments and questions, including request for the GreenTag  EPD Program Operation Rules, to certification2@globlgreentag.com

The PCRs for Public Consultation:

The public consultation period for the following PCR commenced on May 23, 2017 and will close on June 23, 2017.  The draft PCR is accessible through the links below. Please submit comments and questions, including requests for the GreenTag EPD Program Operation Rules, to certification1@globalgreentag.com

The public consultation period for the following PCRs commenced on May 17 will close on June 19, 2017. The draft PCR is accessible through the links below. Please submit comments and questions, including requests for the GreenTag EPD Program Operation Rules, to certification1@globalgreentag.com

Product Category Rules – GreenTag Wants Your Say

Global GreenTag currently has 7 Building PCRs (Product Category Rules) ready to release for public review.

As stakeholders, we invite you to participate in this public consultation to help us finalise our next set of Building PCRs in collaboration with the Evah Institute.

PCRs are important as they underpin our ISO 14025 and EN 15804 compliant Environmental Product Declaration (EPD) program that runs in accordance with GreenTag’s Life Cycle Assessment (LCA) reporting processes.

PCRs determine what product information should be gathered, how that information should be evaluated, and how it should be presented in a form of environmental declaration.

Of course, this process of defining PCRs to building products, eventually supports the task of industry professionals globally who are working on projects under building schemes, including Green Star,  LEEDv4 compliant (currently used in 140+ countries) and BREEAM compliant (used in 40+ countries).

The Global GreenTag PCR public consultation will take place over a 30 day period, commencing March 20, 2017 and closing April 20, 2017.  It will address the following 7 PCR building product areas:

  • Furniture
  • Wet Area Wall Cladding
  • Wet Area Floor Covering
  • Flood Coverings
  • Thermal Insulation
  • Acoustic Insulation
  • Boiled, Chilled and Filtered Potable Water Systems

To participate in the consultation, please register here: https://www.globalgreentag.com/epd-program/

Please submit comments and questions, including request for the GreenTag  EPD Program Operation Rules, to certification2@globlgreentag.com

GreenTag’s New PhD Health Tool Is Radical And Necessary But Also Expected To Accelerate Market Transformation

Studies that make connections between toxic products and human health issues speak for themselves, says David Baggs, CEO and Technical Director of Global GreenTag, at the launch of the ecolabel’s new Product Health Declaration™ or PhD tool in Sydney at Total Facilities 2017.  Ethically, GreenTag did not want to sit on worrying statistics much longer without doing something about it.

“GreenTag’s PhD is a radical entry into the market but it is also very necessary because it addresses human health concerns directly – we have the first system globally to assess the health impacts of the final product – and not just the hazards of the ingredients.”

Tracking product toxicity is important, says David.  Australian businesses lose up to $28 billion annually in lost production and wages due to employee ill health, yet what is largely unknown by Australian business owners, is that toxic ingredients hidden in products used in workplace buildings are a significant culprit of workplace sickness.

GreenTag’s PhD, he said, is finally going to push for transparency to disclose risks and hazards in products used in workplaces and, in Australian homes too.

Industry observers at the PhD launch (including Kerryn Wilmot, Research Principal at the Institute for Sustainable Futures at UTS, Robin Mellon, CEO of Supply Chain Sustainability School, Reza Karani, Technical Marketing & Sustainability Manager at Tarkett Australia and Dr Max Deuble, Senior ESD Consultant at EMF Griffiths) welcomed the new tool and some called the tool a game changer, particularly for the built environment industry.

The first PhD certificate, said David, has already been issued.  Building manufacturer Weathertex were the first to make the leap and other manufacturers like Amorim Wicanders flooring have signed on as well, to have their product claims made transparent and examined further.

Also welcoming the PhD for its potential to help transform the Australian building market, Jorge Chapa, Head of Market Transformation at the Green Building Council of Australia stated:

“When most people spend 90 per cent of their time indoors, there is a huge potential for our buildings – and the products within them – to positively influence the health and wellbeing of occupants. We support innovative approaches, like the PhD Product Heath Declaration, that can accelerate market transformation.”

GreenTag’s PhD was motivated by a number of studies, said David, that have concluded the need for firmer risk mitigation strategies to be brought into the supply chain to help prevent toxic products being used in workplaces and homes. He said:

“We already know from studies that product toxicity found in buildings is a very real cause behind a range of human health problems – even to unborn babies – including cancer, hormone disruption, asthma, allergies, chronic fatigue and many other toxicity related illnesses.”

“Even an ‘indoor environment’ study, published last year by the American Chemical Society, found a concerning combination of chemicals  present and leaching or gassing off from products that people take in daily through their skin and airways in a range of typical indoor scenarios,” said David.

Yet, he added, it has also been proven in a variety of other studies, including a workplace study by Sustainability Victoria who retrofitted their own offices with a range of strategies, including low toxicity products, that employees became healthier as a result.

“Sick leave was reduced by 30% and productivity went up an extraordinary 45%.”

In order to achieve a PhD HEALTH certification rating, GreenTag will require manufacturers to provide 100 percent transparency – to 100 parts per million – of any product’s individual ingredients’ toxicity information. The tool, adds David, will:

  • Support product manufacturers “doing the right thing” who are prepared to disclose toxicity information.
  • Reduce risks for building professionals to confidently make distinctions between products that are safer for human health and those that are not and, make it easier to communicate health related product decisions to clients/and building occupiers.
  • Also, respect the rise up of conscious consumers, who studies show want healthier choices and greater access to more authentic product information, which they can trust because “Absolute transparency brings total peace of mind”.

For the green building movement, GreenTag’s PhD will be working hand in hand with building rating schemes like the Green Building Council of Australia’s Green Star tools; as well as supporting designers attempting to rate projects through other rating tools with a health focus.

170403 PhD_Launch_Group_Shot 1 600xPhD Launch in Sydney (pictured from left to right)  Brett Hazlett, Product Sales Assessor, Global GreenTag;  Mary-Lou Kelly, Director & Co-Founder, Global GreenTag;  Reza Karani, Technical Marketing & Sustainability Manager, Tarkett Australia;  David Baggs, CEO & Technical Director, Global GreenTag.

For more information or to talk further with David Baggs, please contact Debra Robertson, marketing@globalgreentag.com or by phone:  1300 263 586

LCA Specialist Comes to GreenTag

Global GreenTag’s full-time  Product Certification Team are now all multi-degree graduates and we are happy to welcome a brilliant new  member to the team  – Nana Bortsie-Aryee

Nana has a considerable  track record in sustainability and environmental management on the global stage in both developed and developing countries.  He has applied his skills as an LCA, industrial ecology  researcher and solutions provider in projects from Africa to the United States to Germany, Eastern Europe, Asia and more recently, in New Zealand.

Nana has authored and co-authored  a number of publications concerned with the integration of Life Cycle Analysis thinking and practices. He holds a number of degrees, including a Bachelor of Science in Agriculture from the Unviersity of Ghana,  two Masters degrees from Germany and Japan,  and he is soon to receive his Doctorate  degree  from the University of Otago, New Zealand on a thesis titled: Water Footprinting: Theory to Reality – Building competitive advantage around water management in New Zealand Livestock Agriculture

Experienced in planning and implementation of transdisciplinary sustainable projects, sustainability assessments and strategy development, including material flow analysis and comprehensive data management, Nana’s interests encompass the growth of renewable energy systems, clean technologies, sustainable waste management, sustainable water management, industrial material flow management and regional material flow management.

We asked Nana some questions:

 

What and or who inspired you to follow the sustainability path?

It was the fact that natural resources in my home country were being used without consideration of the environment and the negative impact on the health and livelihoods of the locals.

How important is LCA in product certification?

LCA causes companies to show proof of their processes from an environmental perspective and also improves transparency for product certification.

What is the significance of the tools that GreenTag has developed as part of it’s certification standard?

Companies need to show proof of answers in their Sustainability Declarations and the GreenTag certification approach provides a range of tools which use key sustainability indicators to investigate the progress made on these declarations.

And, why did you choose GreenTag to join?

GreenTag is a major reputable sustainability auditing brand that has its processes and procedures based on recognised international standards. Based on my training, this is a perfect organisation to continue to grow as a sustainability practitioner. The organisation also allows for growth and is perfect for me in terms of their long term growth strategy and my career direction.

What is your message to manufacturers?

Sustainability is not just talk, it can be done and we can help you achieve that through our processes.

MEET THE EXPERT PANEL: Nathan Aust of Toxicology and Environmental Health Consultants

Nathan Aust is GreenTag’s External Consultant Toxicologist and Peer Review member of our Expert Advisory Panel.  His responsibility is to ensure every new exemplary sustainable product we certify and each ingredient risk analysis meets world’s best practice

“We are thrilled to have Nathan involved in every new GreenTag certification and re-certification,” says GreenTag CEO David Baggs, “his experience and knowledge to help us ensure our assessment and analysis is robust and in line with world’s best knowledge and practices.”

With over 18 years experience as an Environmental Health and Occupational Hygiene professional, in both the private and public sectors, Nathan has acquired an in-depth working knowledge of the identification, assessment and management of chemical, infectious and physical hazards within our environments and their impact on human populations.

Nathan’s toxicological background has seen him undertaking numerous human health risk assessments, classifying hazardous materials and assessing applications for environmental accreditation of cleaning products.

Nathan is a registered professional in Toxicology and Risk Assessment with the Australasian College of Toxicology and Risk Assessment.

GreenTag Sponsors Seminar on Certification at Sustainable Brands Sydney 2016

Global GreenTag is proudly sponsoring and leading a seminar and panel discussion on Certification at Sustainable Brands Sydney on June 28.

Certification: Transparency Is Crucial For Building Trust And Credibility is the title of the segment and GreenTag’s Chief Executive Officer and Program Director David Baggs will be leading off a round of talks to explore the current issues of applications and perceptions of certifications within organisations.

The session will focus on why sustainability certifications should have clearly defined goals and should continually work towards achieving them with demonstrable, measurable outcomes.

Improving standards and scheme design should be an ongoing process, where standards are regularly reviewed and audited, where necessary, in order to incorporate new research and experience, claim MCI the Sustainable Brands Sydney event organisers.

These two measures ensure that everyone – whether it’s the buying public, the sustainable product manufacturer, or the certification itself – is on the same page, knowing exactly what the ecolabel represents and best practice is being upheld.

The big questions to be asked during the overall session will be: HOW valid are certifications for organisations and products? Are we over-certifying, and HOW does industry cope with the sheer number of them?

In the session, delegates will discover HOW brands can align themselves with a certification most valid for their business and their consumer and HOW to use them to access existing and new markets.

Global GreenTag and David Baggs will be joined in this session by:

  • Terence Jeyaretnam (moderating the session) of Climate Change and Sustainability Services
  • Kate Harris – Chief Executive Officer of Good Environmental Choice Australia (GECA)
  • Trudy-Ann King – Executive Director, Market Engagement and Communications of GBCA (Green Building Council of Australia)
  • Adam Beaumont – Chief Executive Officer of Forest Stewardship Council (FSC)
To register and join Sustainable Brands Sydney (June 27-29) click here: http://events.sustainablebrands.com/sb16syd/