By Mary-Lou Kelly – Managing Director
What Global Leadership Direction does GGTI want to take as a business in 2019?
This was a key question we asked ourselves after participating in the 4th Assembly of the United Nations Environment Assembly in Nairobi, Kenya during March 2019, where 100 Environment Ministers, Advisors and Business Leaders convened to discuss solutions to the current state of the planet, under the framework of the UN 17 Sustainable Development Goals (SDG’s)*.
Global GreenTag International (GGTI) offers key solutions to these current planetary problems we are facing within Sustainable Production and Manufacturing. The assessment of a product’s Life Cycle Impacts (and benefits) provides the data in which we can assess the standard or level of product manufacturing. It is also through this process of understanding Life Cycle Analysis (LCA), i.e., both Life Cycle Impact Analysis (LCIA) and Life Cycle Benefit Analysis (LCBA), that a manufacturer’s next generation product could be developed or recognised to have less impact, indeed potentially provide cyclic resource, climate, health and/or ecologic benefits . With GGTI having robust, scientific standards, we offer a high level transition platform by which manufacturers can play an even more vital role to begin the journey back to transforming the health of our natural ecosystems that need nurturing and restoration.
What can we now do in parallel with Product Certification?
The deeper question is, how can we together go beyond our own business limitations of ‘casting our marketing nets’ wider into a global market and reaching an expanded audience, which remains fundamental to Business Growth and Opportunities? What might truly stretch us as a Global Business, and what are we truly willing to take responsibility for in our pursuit of excellence? To be truly Great Leaders who are continually learning we must ‘dig deeper’ and change and restore the very foundations that provide us with the resources that supported our creativity for products in the first instance. Beyond Global Marketing and expansion, GGTI (and its partners) choose to participate in and action the following initiatives:
- Come together with our science & share our findings and data in an equitable way where we all benefit;
- Develop new ‘cyclic economy’ and ‘net positive’ product metrics like LCARate™ and LCBA;
- Develop world first certification types and unique transparency reporting for products;
- Influence national policy and legislation with these findings to support decision making at its highest governance level. This would best be done as a collective; and, in addition to this
- Action a NEW GLOBAL PROJECT that Global GreenTag International (GGTI) is launching around a concept called Earth Jurisprudence – defined as ‘law and human governance that is based on the fact that humans are only one part of a wider community of beings and that the welfare of each member of that community is dependent on the welfare of the Earth as a whole’. The GGTI project involves specifically; Restoration of the Natural Ecosystems and the Legacy of the Protection of the Rights of Nature with the aim of having this written into Constitutional and International Law.
GGTI’s very original intent has always been the protection and preservation of the planet’s natural ecosystems and now GGTI will endeavour to fulfil that mission with this New Global Project.
What goes beyond our own global marketing?
Going forward, our intention is to share and work as a collective to enact change and to restore the very life force that sustains us all. A life force that has provided us all with the energy to be as creative as we are today in what we can and do manufacture.
As the United Nations slogan rightly says… We are all in this together, we truly are, and if we can partner and work together I KNOW WE CAN DO THIS. From Business as Usual Products, LCA/LCBA, Circular Economy, and Net Positive Ecosystems/Biodiversity to Earth Jurisprudence, these are the five rings of the Ecological Olympics, and we here at GGTI are embracing the full life cycle of the manufacturing and production of products. We are deepening and expanding our Global Service and Legacy and we want to inspire you to do the same and invite you to work with us for the Love of this Beautiful Planet and its Future.
Enjoy your amazing day gifted to you by the Natural Systems.
* The UN 17 SDG’s outlines a comprehensive Planetary Strategic Plan till 2030
MARY-LOU KELLY Managing Director Mary-Lou Kelly co-founded Global GreenTag International with CEO and Program Director David Baggs and the Global GreenTagCertTM green product rating and ecolabel program, which was Australia’s first ACCC approved Certification Mark in the green building sector.
Mary-Lou is also CEO and Co-founder of Ecospecifier Global, a service that she conceptualized in 2002 and remained pivotal in the conception and strategic development of the company, since its launch in 2003 and its subsequent expansion throughout Australasia, Middle East, SE Asia, Sth Africa and China to become one of the world’s most recognised and respected sources for the building industry of eco-product information and sustainability knowledge and the recipient of numerous major awards. Mary-Lou was the driving organizational and management force behind the creation, formation, financial and other non-technical aspects of Ecospecifier that turned the company into a million-dollar plus turnover business inside six years. The Ecospecifier resource websites went free-to-air in 2011 after eight years to help accelerate the uptake of green materials in the built environment sector.
GLOBAL GREEENTAG Global GreenTag Certifications, Declarations and Verifications take deep scientific health and sustainability assessments and turn them into intuitive product ratings and reports to simplify the A&D and Construction sectors’ green product decisions. Global GreenTag International Pty Ltd is an internationally recognised, multi-award-winning Type 1 (Third Party) Ecolabelling, Product Certification, Environmental Product Declaration (EPD) and Product health Declaration (PhD) program operator based in Australia, but with offices and representation also in South Africa, Mainland China, Hong Kong, Taiwan, Malaysia, the Americas (Canada, USA and Latin America). Global GreenTag programs are formally recognised in WELL™, BREEAM International, EarthCheck®, Green Star®, LOTUS® and the Malaysian Government’s MyHIJAU program and compliant with credit requirements in LEED® (PhDs and EPDs), and BREEAM® (EPDs).