Global GreenTag is proudly sponsoring and leading a seminar and panel discussion on Certification at Sustainable Brands Sydney on June 28.
Certification: Transparency Is Crucial For Building Trust And Credibility is the title of the segment and GreenTag’s Chief Executive Officer and Program Director David Baggs will be leading off a round of talks to explore the current issues of applications and perceptions of certifications within organisations.
The session will focus on why sustainability certifications should have clearly defined goals and should continually work towards achieving them with demonstrable, measurable outcomes.
Improving standards and scheme design should be an ongoing process, where standards are regularly reviewed and audited, where necessary, in order to incorporate new research and experience, claim MCI the Sustainable Brands Sydney event organisers.
These two measures ensure that everyone – whether it’s the buying public, the sustainable product manufacturer, or the certification itself – is on the same page, knowing exactly what the ecolabel represents and best practice is being upheld.
The big questions to be asked during the overall session will be: HOW valid are certifications for organisations and products? Are we over-certifying, and HOW does industry cope with the sheer number of them?
In the session, delegates will discover HOW brands can align themselves with a certification most valid for their business and their consumer and HOW to use them to access existing and new markets.
Global GreenTag and David Baggs will be joined in this session by:
- Terence Jeyaretnam (moderating the session) of Climate Change and Sustainability Services
- Kate Harris – Chief Executive Officer of Good Environmental Choice Australia (GECA)
- Trudy-Ann King – Executive Director, Market Engagement and Communications of GBCA (Green Building Council of Australia)
- Adam Beaumont – Chief Executive Officer of Forest Stewardship Council (FSC)