Category Archives: Beauty

NEW FRONTIERS for Global GreenTag International (GGTI) 2019

By Mary-Lou Kelly – Managing Director
What Global Leadership Direction does GGTI want to take as a business in 2019?

This was a key question we asked ourselves after participating in the 4th Assembly of the United Nations Environment Assembly in Nairobi, Kenya during March 2019, where 100 Environment Ministers,  Advisors and Business Leaders convened to discuss solutions to the current state of the planet, under the framework of the UN 17 Sustainable Development Goals (SDG’s)*.

Global GreenTag International (GGTI) offers key solutions to these current planetary problems we are facing within Sustainable Production and Manufacturing. The assessment of a product’s Life Cycle Impacts (and benefits) provides the data in which we can assess the standard or level of product manufacturing.  It is also through this process of understanding Life Cycle Analysis (LCA), i.e., both Life Cycle Impact Analysis (LCIA) and Life Cycle Benefit Analysis (LCBA), that a manufacturer’s next generation product could be developed or recognised to have less impact, indeed potentially provide cyclic resource, climate, health and/or ecologic benefits . With GGTI having robust, scientific standards, we offer a high level transition platform by which manufacturers can play an even more vital role to begin the journey back to transforming the health of our natural ecosystems that need nurturing and restoration.

What can we now do in parallel with Product Certification?

The deeper question is, how can we together go beyond our own business limitations of ‘casting our marketing nets’ wider into a global market and reaching an expanded audience, which remains fundamental to Business Growth and Opportunities?  What might truly stretch us as a Global Business, and what are we truly willing to take responsibility for in our pursuit of excellence? To be truly Great Leaders who are continually learning we must ‘dig deeper’ and change and restore the very foundations that provide us with the resources that supported our creativity for products in the first instance. Beyond Global Marketing and expansion, GGTI (and its partners) choose to participate in and action the following initiatives:

  • Come together with our science & share our findings and data in an equitable way where we all benefit;
  • Develop new ‘cyclic economy’ and ‘net positive’ product metrics like LCARate™ and LCBA;
  • Develop world first certification types and unique transparency reporting for products;
  • Influence national policy and legislation with these findings to support decision making at its highest governance level. This would best be done as a collective; and, in addition to this
  • Action a NEW GLOBAL PROJECT that Global GreenTag International (GGTI) is launching around a concept called Earth Jurisprudence – defined as ‘law and human governance that is based on the fact that humans are only one part of a wider community of beings and that the welfare of each member of that community is dependent on the welfare of the Earth as a whole’.  The GGTI project involves specifically; Restoration of the Natural Ecosystems and the Legacy of the Protection of the Rights of Nature with the aim of having this written into Constitutional and International Law.

GGTI’s very original intent has always been  the protection and preservation of the planet’s natural ecosystems and now GGTI will endeavour to fulfil that mission with this New Global Project.

What goes beyond our own global marketing?

Going forward, our intention is to share and work as a collective to enact change and to restore the very life force that sustains us all. A life force that has provided us all with the energy to be as creative as we are today in what we can and do manufacture.

As the United Nations slogan rightly says… We are all in this together, we truly are, and if we can partner and work together I KNOW WE CAN DO THIS.  From Business as Usual Products, LCA/LCBA, Circular Economy, and Net Positive Ecosystems/Biodiversity to Earth Jurisprudence, these are the five rings of the Ecological Olympics, and we here at GGTI are embracing the full life cycle of the manufacturing and production of products. We are deepening and expanding our Global Service and Legacy and we want to inspire you to do the same and invite you to work with us for the Love of this Beautiful Planet and its Future.

Enjoy your amazing day gifted to you by the Natural Systems.

~ Mary-Lou

* The UN 17 SDG’s outlines a comprehensive Planetary Strategic Plan till 2030

 

MARY-LOU KELLY Managing Director Mary-Lou Kelly co-founded Global GreenTag International with CEO and Program Director David Baggs and the Global GreenTagCertTM green product rating and ecolabel program, which was Australia’s first ACCC approved Certification Mark in the green building sector.

Mary-Lou is also CEO and Co-founder of Ecospecifier Global, a service that she conceptualized in 2002 and remained pivotal in the conception and strategic development of the company, since its launch in 2003 and its subsequent expansion throughout Australasia, Middle East, SE Asia, Sth Africa and China to become one of the world’s most recognised and respected sources for the building industry of eco-product information and sustainability knowledge and the recipient of numerous major awards.  Mary-Lou was the driving organizational and management force behind the creation, formation, financial and other non-technical aspects of Ecospecifier that turned the company into a million-dollar plus turnover business inside six years. The Ecospecifier resource websites went free-to-air in 2011 after eight years to help accelerate the uptake of green materials in the built environment sector.

GLOBAL GREEENTAG Global GreenTag Certifications, Declarations and Verifications take deep scientific health and sustainability assessments and turn them into intuitive product ratings and reports to simplify the A&D and Construction sectors’ green product decisions. Global GreenTag International Pty Ltd is an internationally recognised, multi-award-winning Type 1 (Third Party) Ecolabelling, Product Certification, Environmental Product Declaration (EPD) and Product health Declaration (PhD) program operator based in Australia, but with offices and representation also in South Africa, Mainland China, Hong Kong, Taiwan, Malaysia, the Americas (Canada, USA and Latin America). Global GreenTag programs are formally recognised in WELL™, BREEAM International, EarthCheck®, Green Star®, LOTUS® and the Malaysian Government’s MyHIJAU program and compliant with credit requirements in LEED® (PhDs and EPDs), and BREEAM® (EPDs).

Meet the NAC: Bill Statham Author of The Chemical Maze

170126 BS NAC banner

Researcher and Author Bill Statham has contributed considerably to making a positive difference to the lives of people through education about the alarming presence of additives and ingredients in foods and cosmetics that have the potential to cause discomfort and ill health.

If people recognise this problem, says Bill, then they have freedom of choice and for many, being informed about their product choices can bring a new lease of life.

Author of The Chemical Maze, The Chemical Maze Bookshelf Companion and the online App: The Chemical Maze Shopping Companion,  Bill is a valued member of GreenTag’s National Advisory Committee for the ongoing development  of our certification standard for Cleaning and Personal Products.

Bill studied and practised homeopathy both in Australia and the UK for over ten years.  During this time he became increasingly concerned about the detrimental effects on health caused by synthetic chemicals in the foods we eat and cosmetic products we use every day.

Indeed, adds Bill, several of the synthetic additives lawfully allowed in processed food products have been shown over the last 40 or so years to cause or exacerbate symptoms and conditions like hyperactivity, asthma, learning difficulties, headache and migraine, behavioural problems, sleep disorders and organ damage.

“What is more disturbing, is that studies have been shown some additives to be unsafe for human consumption. Scientific studies are bearing witness to what parents have known for many years‚ that certain food additives can adversely affect children’s behaviour and learning ability,” says Bill.

“The first seven or so years of a child’s life are critical to establishing a foundation on which they build their future health, relationship and career paths. If these precious moments are distorted and ultimately lost by the unnecessary addition to their diets of synthetic chemical additives, they can never be regained. Today’s informed consumers are no longer content to accept that all the additives and ingredients in foods and personal care and cosmetic products are benign and therefore can do no harm.”

Bill continues to campaign to increase awareness.  The Chemical Maze Shopping Companion App, he says, was produced to make it simpler and easier for consumers to recognise safe foods, cosmetics and personal care products.

Read more about Bill’s Chemical Maze initiative HERE

Other members of GreenTag’s National Advisory Committee on Personal Products are:

Professional Associations

Huia Iti – New Zealand Society of Cosmetic Chemists

Industry Associations

Meriel Chamberlin – Apparel & Textiles Industries Group

Narelle Chenery – Australian Certified Organic

Universities

Greg Miller  – Griffith University

Community/Env NGO

Jo Immig   – Australian Toxics Network

Irene Falcone – NourishedLife.com.au

 

Other members of GreenTag’s National Advisory Committee on Cleaning Products are:

Professional Associations:

Huia Iti – New Zealand Society of Cosmetic Chemists

Barbara Connelly  – Building Service Contractors Association

Industry Associations:

Matt King – National Cleaning Suppliers Association

Meriel Chamberlin  – Apparel & Textiles Industries Group

Bridget Gardener – Green Sash

Universities:          

Greg Miller – Griffith University

Communities / Environmental NGOs:

Jo Immig – Australian Toxics Network

Irene Falcone – NourishedLife.com.au

Meet the NAC: Irene Falcone of Nourished Life

Global GreenTag welcomed Nourished Life Founder and CEO Irene Falcone to two of its National Advisory Committees several years ago and she has been involved in the development of both GreenTag’s Personal and Cleaning Products standards from the very beginning of their development process over four years ago.

A market leader in the health and beauty retail space promoting toxin free living, Irene was recognised this week, winning the Entrepreneur Award at the 2016 Telstra New South Wales Business Awards for building Nourished Life. The business, she says, has become the leading toxin-free living health and beauty online store and grown significantly since 2012 from a $100 buying budget and a staff of two to 20 employees and an $8 million turnover.

A  Finalist also at the 2015 NSW Telstra Business Women’s Awards, Irene says that her passion to help women shop with confidence for healthier beauty and lifestyle products began with her own toxin free journey. It was during her years working in the corporate sector.  She says:

“I started to feel really tired all the time and it got to the point one morning where I couldn’t walk up a single flight of stairs to my office.  My legs felt as heavy as two bags of lead.”

It was at this point, Irene says, that she sat on the steps, took out a body lotion from her bag and started rubbing it into her legs “and for the first time in my life I wondered … what exactly was in this lotion I was putting in my body?”

In fact, Irene started researching the ingredients of all her beauty and lifestyle products and discovered that she was regularly applying about 500 chemicals a day to her body. Her accumulation of existing products, she says, were worth $5000 but she tossed them into the bin and “In a matter of weeks I started to feel better.  I got my energy back, my skin was glowing, my teeth were whiter and the dark, puffy circles under my eyes disappeared.”

Today, Irene’s Nourished Life brand closes the gap between ‘health’ and ‘beauty’ by helping customers through the mixed messages on labels and confusion in the marketplace and sourcing a wide variety of preferred products.

If you liked this story, please share it into your networks.

GreenTag shall continue to introduce you to members of our National Advisory Committee. Other representatives on the committee for Personal Products are:

Professional Associations

Huia Iti – New Zealand Society of Cosmetic Chemists

Industry Associations

Huia Iti – New Zealand Society of Cosmetic Chemists

Meriel Chamberlin – Apparel & Textiles Industries Group

Narelle Chenery – Australian Certified Organic

University

Greg Miller  – Griffith University

Community/Env NGO

Jo Immig   – Australian Toxics Network

Bill Stratham – The Chemical Maze

Meet the NAC: Narelle Chenery Co-Founder and Creative Director of Miessence

Narelle Chenery developed the world’s first range of organic skincare products under the Miessence brand a decade ago and now exports to 65 countries. Also a mother of three, Narelle  is internationally renowned and respected for devising skincare products with absolutely no synthetic chemicals — not even chemical emulsifiers.

GreenTag  is proud to have Narelle as a member on our National Advisory Committee, representing her  Industry Association with Australian Certified Organic and to advise on GreenTag’s certification standard in relation to the Personal Care Products category.

Miessence has successfully created a grass roots education movement about organic, green and healthy alternatives.  Narelle has said that she moved into the organic space as a result of “cosmetic shelves being flooded with products that claim to be organic or natural,” seeing too many instances of eco-marketing and ‘green’ labelling that disguise the reality of potentially toxic chemical ingredients in products. This is an unfortunate aspect of the industry that continues, which does not help consumers who don’t know how to tell the difference between ‘greenwash’ products and those that are truly natural.

The name Miessence was chosen to reflect Narelle’s love and intent that goes into each product. The website www.miessence.com was set up to allow the products to be bought on line and as a resource to help educate consumers on what they are buying.  The business and brand continues with an unwavering commitment to the health and vitality of its customers and to the sustainability of our earth’s natural resources.

Some interesting facts to consider:

  • Miessence sales in the company’s first 18 months of operation grew by 2500%
  • The Miessence brand sources ingredients from Australia and overseas and continues to be manufactured from the company’s base on Queensland’s Gold Coast.
  • Miessence products areindependently certified to the highest international food grade standards by some of the world’s most respected and stringent organic certifying organizations, namely, Australian Certified Organic (ACO), the US Department of Agriculture (USDA) and BFA (Biological Farmers of Australia).

 

If you liked this story, please share it into your networks, thank you.  

GreenTag shall continue to introduce you to members of our National Advisory Committee. Other representatives on the committee for Personal Products are:

Professional Associations

Huia Iti – New Zealand Society of Cosmetic Chemists

Industry Associations

Huia Iti – New Zealand Society of Cosmetic Chemists

Meriel Chamberlin – Apparel & Textiles Industries Group

University

Greg Miller  – Griffith University

Community/Env NGO

Jo Immig   – Australian Toxics Network

Bill Stratham – The Chemical Maze

Irene Falcon – NourishedLife.com.au

Breaking Through Green Product Market Barriers –Workshop with Sustainable Brands Sydney 2016

Global GreenTag is presenting a workshop in Sydney next week to unpack the barriers standing in the way of green products having a greater traction in the marketplace – and exploring with participants solutions to overcome the conundrum.

“Enhanced ecolabelling can make all the difference,” says David Baggs, presenting the interactive session at the Sustainable Brands 2016 workshop on Wednesday June 29.

Participants who join the workshop will be encouraged to share their current experiences and barriers in accessing key green markets and ways to overcome them.

According to Baggs “Successful organisations, use both ecolabelling and robust metrics to inform and communicate performance to their stakeholders, but conventional ecolabelling is no longer enough”.

“Companies and stakeholders need both labelling and data on the sustainability impacts of products to access key markets that are demanding both easy consumer recognition as well as real metrics to integrate into management and corporate reporting but also address green procurement processes.

The evolution of integrated ecolabelling and enhanced Life Cycle Assessment methods now make that accessible to all companies,” says David.

Where once pass/fail ecolabels were sufficient, consumers and other stakeholders now seek performance ratings and real data at levels of detail that suit their needs.

Sometimes the same organisation can need simple forward facing sustainability consumer communication and then more detailed information to communicate product life cycle benefits to forward thinking companies.

David adds that: ‘Product Labels and Scorecards fulfill some of these needs but LCA reporting via Environmental Product Declarations (EPDs) are now required in specific sectors, where reporting now also needs different thinking to conventional Life cycle impact Analysis because circular economy characteristics necessitate Life Cycle Benefit Analysis (LCBA).

Such ‘Beyond LCA’ strategies are needed by sustainability managers to address LOHAS (Lifestyle of Health and Sustainability) markets and link product sustainability data to professional users’ procurement, corporate performance and company contributions to circular economy reporting.’

Sustainable Brands Sydney 2017 runs from June 27-29.

TO REGISTER FOR THE WORKSHOP, CLICK HERE